First of all, I would like to highlight some points of my training and experience. My studies in Tourism as well as in Public Relations and Advertising in addition to other more technical studies such as Master’s degrees, offer me a complete training in closely connected and interdependent disciplines such as planning, preparation, management and execution of projects and campaigns in the field of advertising communication and communication in general with a close connection with the area of Public Relations and Marketing. Communication is key in our current society. My job as a tour guide is based on communication and managing the psychology necessary to manage a group. On many occasions, I have felt like a teacher, explaining history, art, geography, etc. to these groups of people who come to my country or when I travel to other lands around the world.